Monthly Archives: September 2016

Athleisure –Popular by design

The athleisure clothing style continues to increase in popularity.  No age group is exempt from this newer and fashionable look.  Consumers want comfort but they want to look good too.

The athleisure style has become a staple for everyone.  Look around and you’ll notice yoga style pants, hoodie jackets and a variety of other athleisure choices in about any store, restaurant and event.  Companies have increased the color options, styles and even the fabrics to tap into this growing clothes phenomena.

Athleisure is an everyday wear type of attire that is casual but trendy. Comfort is essential to consumers and this style fits that perfectly.  These days you see people shopping, going out on a date and even heading to work wearing athleisure clothes.  We’ve seen an increase of acceptability over time and it’s just become an absolutely popular trend.

Polyester is essential when it comes to athletic wear.  This trendy style, athleisure, is no exception to this rule.  Often a polyester blend is used to make these articles of clothes because it provides a moisture-wicking quality that works well as athletes compete or exercise.

With the rise of athleisure clothing, manufacturers have said that customers simply like the poly fabric feel.  They are making products that lack the wicking and antimicrobial properties.  The style is so popular that people will buy it and simply wear it for a variety of occasions.

Future trends show that athleisure clothing will continue to become more accepted and embraced.  Unless you are working in some business like a law office, you’ll be noticing more of this casual style of dress.  There are several pieces that look a bit more dressed up.

In 2017, we will see popularity and interest increase for soft, light fabrics.  Bright colors are in now and will most likely continue to be the most preferred with athleisure products.

Fashion is quite cyclical when it comes to different styles and trends.  Manufacturers see athleisure both on the rise and here to stay for some time to come.  Talk about a great product and style that is attractive, comfortable and widely accepted.