Monthly Archives: October 2016

Embroidery – Artwork (Part 2 of a 4 part series)

Embroidering garments is a great way to brand your promotional items.  Distributors that specialize in promo items are able to process orders quickly and use the artwork their customer provides to make an embroidered custom garment.  The artwork provided to a factory is able to be replicated to create your design.

Types of Artwork

Typically, companies require vector artwork to create items but when it comes to embroidery, they are able to be a bit more flexible.  High quality image files will do the trick, although vector artwork is encouraged.  The good news is that you have flexibility with embroidery and raster artwork such as a JPG will work.

Images work in most cases because they are digitized and then can be programmed into the embroidery machine.  Naturally, the clearer the image the better the finished embroidered product.  If you are concerned that your image may not be as high of a quality, then use vectored artwork so that you’re logo will look clearer.

Digitizing

In order for an embroidery machine to create your garment, you must digitize your artwork by creating a digital file.  This process is called digitizing.  When the digital file is uploaded then the machine is capable of stitching the logo onto the garments.  Digitizing lets the factory know the number of stitches required to recreate the design.

Policies and fees differ between factories when it comes to digitizing.  They usually offer their own artwork services and can digitize your design for you at a reasonable price.

Stitch Count

Factories decide the number of stiches it will take to create your design.  The stitch count is simply how many it will take to complete your logo.  The price of your garment increases as the stitch number gets higher.

The more quality the artwork, the better your embroidered garment will look.  Custom garments are popular, easy to order and embroidery adds a special touch to ensure the colors and logo are an exact replication.  Embroidered garments are customizable for your brand and will set you apart with your promotional items.

Embroidery – Background info

(Part 1 of a 4 part series)

Embroidered garments are probably more prevalent in the market than you’d think.  These days, they are seemingly everywhere.  You’d be surprised to see how many garments you actually have within your household that is already decorated this way.

Embroidery needs are here to stay and are found on about any garment from sports team clothing, employee uniforms or even a one year old’s 1st birthday party T-shirt.

Check out this list of promo items that frequently get embroidered:

  • Hats
  • Polo shirts
  • Towels
  • Tote bags
  • T-shirts
  • Backpacks
  • Blankets
  • Fleece jackets

Embroidery vs. Screen Printing

Often people wonder what the big difference is between embroidered items and screen printing garments.  While embroidery costs a bit more, there is an increase in value that goes along with that higher price.

Screen Printing

Screen printing works for some garments but it won’t last as long.   This option is a great fit if you need a lower price point and you don’t plan to hold onto the item for years to come.

Screen printing will begin to fade and crack over time and with many washes. There is only a thin layer of ink on your garment with this method.

Embroidery

Embroidered items are imprinted and so they last much longer.  The logo or artwork stands out from your item and has more substance to it as a result.

Another benefit of embroidered items is that you typically can have multiple colors and not pay an additional premium.  Businesses and schools find embroidery a great option.  They can showcase their logo’s colors and not have to skimp on what they really want because of a price issue.

Embroidered garments are an excellent and attractive option to display your brand, colors and logo.  This option rather than screen printing is a way to add value to clothing and a variety of other promo items.  Plus, embroidered items last longer, holding up better during both washes and normal wear and tear.

In our next issue, we will discuss the artwork including types of artwork, stitch Count, and digitizing.