Category Archives: Corporate Identity

Athleisure – Growing in Popularity

When it comes to clothing, consumers want to look good and feel comfortable at the same time.  One type of apparel that’s become quite popular is sports apparel known as “athleisure” clothing.  Technological advances in fabric have helped with this concept and the industry trend is on the rise for this type of everyday wear.

The idea of wearing your workout clothes for typical dress wear may be new to some.  However, take a glance around the grocery store, local coffee shop and gas station where you’ll notice what’s called athleisure style clothing everywhere.

The athleisure look includes a variety of styles and often has some sort of polyester in the fabric.  The reason for poly is because the clothing will hang and drape well, has wicking capability and makes the garment more lightweight.

Popular athleisure styles include:

  • Yoga style pants
  • Light poly jackets
  • Hoodies
  • Jogging pants

These days, athleisure attire is becoming more acceptable at the office, on a date and for weekend activity.  The market is booming with trendy, fresh product lines by Adidas, Nike or Under Armour that come in all styles and colors.  Consumers love choices and athleisure clothing allows them plenty of options.

There are three trends to note when it comes to athleisure products.

  1. Decoration

Embellishing athleisure clothing has become popular.  While the decoration makes the wearables more expensive, people are often willing to pay the increase in price.  Some companies are able to help the mark up because they create clothes and sell directly to decorators and then retail stores.

  1. Quarter-zips

Regardless of the type of clothing, quarter-zips have become most popular style wise.  You’ll notice hoodies, poly-fleece pull overs and even shorts with quarter-zips.  This style is in and seems to be quite versatile.

  1. Bright colors

Not only do consumers want soft, comfortable fabric but they want plentiful color options too.  Bright and bold colors are extremely popular when it comes to the athleisure style.

The athleisure look is quite prevalent and well accepted.  Consumers find these wearables to be comfortable, colorful and attractive.  New styles continue to come on the market and this trend is most likely to be around for quite some time.

How to Trademark Your Shirt Design

To trademark your T-shirt design is essential and should be handled with attention to details!  Please proceed with caution and put your best foot forward when it comes to trademarking your design.  While this will take work and effort, you’ll be glad you put the time in!

Here are a few best practices:

The Process:

The goal is to trademark your logo design.  There are a few things to know about this process.  The exclusionary rights go to the one who uses it first in a merchandise exchange.

The right to use the design depends on how far your sales “travel.”  In other words, if you sell your designed shirts in a state then you’ll have the exclusive right in that particular state.

Do Your Homework:

If you want to stand out and be noticed, then do your homework and lots of research.  Please be sure that you are ORIGINAL with your design.  This is truly essential for your brand and trademark.

Consider looking online and even search the US Patent Trademark Office online database for designs that yours may resemble.  Remember, you want to stand out rather than blend in or be mistaken for another brand.  Take great notes as you research and be sure you look at more than just your state.

Tell Everyone:

Now it’s time to let the public know about your latest and greatest trademarked design.  There are several steps.   First, register your design locally and then continue this process for any other state you plan to sell your design.

The basic steps to do this are to go to the secretary of state website to fill out the application, pay a fee and present your design.  This can get pricey but you’ll have officially given the public notice.

Time to Sell:

Officially, you can start selling and you should get on it immediately.  Spread the word to your area and beyond.  Always remember to save the receipt for your first sales per state.  This will show proof of first commerce.  Your trademark rights will apply in the states that you have sales.

The Next Level:

You’re now ready to go national.  Be thinking bigger and how you can expand your trademarked design.  At this point, you can go for a filing basis called “First Use.”  Simply put, this means that you are the first one to use the design for business purposes.

To conclude, these steps are all important.  The process will take some time but you’ll be glad you went through it.  Be sure to use a trademark symbol each time you use your design.

Performance Apparel is Growing Quickly

Performance apparel is huge in the garment industry these days!  In fact, it is one of the fastest growing facets of the industry.  Performance apparel is clothing that performs a purpose.  What a novel idea!

Athletes need apparel that will help them wick the sweat off of them as they compete, perform and train. This type of clothing will ensure better comfort and give them the ability to stay more cool when it comes to long or short term physical activity.

A Few Options for Performance Apparel:

1. What is performance apparel made of?
Polyester plastic is used in performance apparel.  Basically, this clothing has the same material that you find in plastic bottles.  (Yes, as in your bottled Coke!)

2. Can you still print on polyester plastic?
Traditional screen printing is not a good choice for embellishing polyester. However, you can still decorate and ornament polyester plastic.  How?  Be sure you go with something like embroidery or vinyl.  You’ll find these are common ways to embellish this type of fabric.

Occasionally, you find that products that are embroidered will pucker up.  Don’t let this deter you.  A seasoned embroiderer should be able to handle this problem.

3. Other options?
Another option is that you can use laser etching.  The way this option works is that a light beam will peel layers back to allow for permanent markings.  You’ll find this is similar to a tattoo type effect and the water wicking capabilities will be retained.

Screen printing is ok but you’ll find that it messes up the water wicking shirt’s breathability.  No one wants to be soaked in sweat.  It’s best to avoid screen printing for performance apparel, although you do see those products out there.

Performance apparel product lines are on the rise!  There are many options out there but the products that stick with water wicking capabilities are far more popular.

We would love to hear your comments. Contact us today!

Performance Wear

Performance apparel is one of the fastest growing sectors of today’s garment industry.

What is performance apparel?

These are garments that perform with a purpose.  They help athletes and active people keep cool, comfortable, and dry through managing moisture.

Polyester fabric has become the fabric of choice by many of the manufactures as it can be engineered to wick moisture away from the body.  In its simplest form, Polyester is plastic.   The same material used in making beverage bottles.

So how do you embellish plastic?

Screen printing is one option.  But when you place ink on a water wicking shirt you terminate the breathability of the garment.  All of the sudden, you’re drenched in sweat!

Embroidery is a common choice by the corporate community.  They are looking for style, fashion, and notoriety.  The problem with embroidery can be the puckering effect.  Many embroiders treat polyester the same as cotton and are not making the necessary changes to their sewing process.

A relatively new alternative is laser etching.  Laser etching uses a light beam to peel back microscopic layers of the fabric to create a permanent toned-down marking.  Some of our clients like to refer to it as a tattoo effect.   The water wicking stays intact; now you are wearing cool and innovative clothing without the billboard effect.

View our video Embroidery VS. Laser Etching