Tag Archives: clothing

Embroidery-The Process

(Part 3 of a 4 part series)

Garment decoration is quite popular these days.  The market has a high demand when it comes to beautiful ornamented clothing, totes, hats, blankets and more.  There are a variety of options to add color and décor to garments and embroidery is a particularly prevalent method.

Embroidery Defined

The definition of embroidery is the art of working raised and ornamental designs with a needle into any woven fabric, leather, paper etc…

Businesses often want to add logos to shirts, hats and even backpacks in order to help advertise their brand.  Embroidered products look professional and last longer than items that have been screen printed.

Embroidery Process

The technology associated with embroidery has come a long way.  There are a few basic steps to the process.  The following facts and information will give you an overview from start to finish.

  1. Embroidery is primarily done on machines today.
  2. Custom designs are loaded into a factory’s software.
  3. Then someone presses a frame around the imprint area. The goal here is to keep the surface taut so that it will have a flawless look.
  4. The frame gets locked into position under the machine’s sewing needle.
  5. The area is moved around in a way that it automatically creates the stitched pattern.
  6. The thread color is stitched individually until the logo is complete.
  7. There are no shortages of colors and options to create the right look for your design.
  8. The last step is for someone to clip the stray fibers by hand and then your product is ready.

The process for embroidering garments has changed over time and gotten much easier to do with all the improved technology.  Companies are able to create a custom logo design and have it replicated down to the exact colors.    They are able to have employee uniforms, hats and polo shirts embroidered quite simply and without a huge investment time and money wise.

Embroidery – Artwork (Part 2 of a 4 part series)

Embroidering garments is a great way to brand your promotional items.  Distributors that specialize in promo items are able to process orders quickly and use the artwork their customer provides to make an embroidered custom garment.  The artwork provided to a factory is able to be replicated to create your design.

Types of Artwork

Typically, companies require vector artwork to create items but when it comes to embroidery, they are able to be a bit more flexible.  High quality image files will do the trick, although vector artwork is encouraged.  The good news is that you have flexibility with embroidery and raster artwork such as a JPG will work.

Images work in most cases because they are digitized and then can be programmed into the embroidery machine.  Naturally, the clearer the image the better the finished embroidered product.  If you are concerned that your image may not be as high of a quality, then use vectored artwork so that you’re logo will look clearer.


In order for an embroidery machine to create your garment, you must digitize your artwork by creating a digital file.  This process is called digitizing.  When the digital file is uploaded then the machine is capable of stitching the logo onto the garments.  Digitizing lets the factory know the number of stitches required to recreate the design.

Policies and fees differ between factories when it comes to digitizing.  They usually offer their own artwork services and can digitize your design for you at a reasonable price.

Stitch Count

Factories decide the number of stiches it will take to create your design.  The stitch count is simply how many it will take to complete your logo.  The price of your garment increases as the stitch number gets higher.

The more quality the artwork, the better your embroidered garment will look.  Custom garments are popular, easy to order and embroidery adds a special touch to ensure the colors and logo are an exact replication.  Embroidered garments are customizable for your brand and will set you apart with your promotional items.

Performance Wear

Performance apparel is one of the fastest growing sectors of today’s garment industry.

What is performance apparel?

These are garments that perform with a purpose.  They help athletes and active people keep cool, comfortable, and dry through managing moisture.

Polyester fabric has become the fabric of choice by many of the manufactures as it can be engineered to wick moisture away from the body.  In its simplest form, Polyester is plastic.   The same material used in making beverage bottles.

So how do you embellish plastic?

Screen printing is one option.  But when you place ink on a water wicking shirt you terminate the breathability of the garment.  All of the sudden, you’re drenched in sweat!

Embroidery is a common choice by the corporate community.  They are looking for style, fashion, and notoriety.  The problem with embroidery can be the puckering effect.  Many embroiders treat polyester the same as cotton and are not making the necessary changes to their sewing process.

A relatively new alternative is laser etching.  Laser etching uses a light beam to peel back microscopic layers of the fabric to create a permanent toned-down marking.  Some of our clients like to refer to it as a tattoo effect.   The water wicking stays intact; now you are wearing cool and innovative clothing without the billboard effect.

View our video Embroidery VS. Laser Etching