Tag Archives: corporate

Embroidery – Background info

(Part 1 of a 4 part series)

Embroidered garments are probably more prevalent in the market than you’d think.  These days, they are seemingly everywhere.  You’d be surprised to see how many garments you actually have within your household that is already decorated this way.

Embroidery needs are here to stay and are found on about any garment from sports team clothing, employee uniforms or even a one year old’s 1st birthday party T-shirt.

Check out this list of promo items that frequently get embroidered:

  • Hats
  • Polo shirts
  • Towels
  • Tote bags
  • T-shirts
  • Backpacks
  • Blankets
  • Fleece jackets

Embroidery vs. Screen Printing

Often people wonder what the big difference is between embroidered items and screen printing garments.  While embroidery costs a bit more, there is an increase in value that goes along with that higher price.

Screen Printing

Screen printing works for some garments but it won’t last as long.   This option is a great fit if you need a lower price point and you don’t plan to hold onto the item for years to come.

Screen printing will begin to fade and crack over time and with many washes. There is only a thin layer of ink on your garment with this method.

Embroidery

Embroidered items are imprinted and so they last much longer.  The logo or artwork stands out from your item and has more substance to it as a result.

Another benefit of embroidered items is that you typically can have multiple colors and not pay an additional premium.  Businesses and schools find embroidery a great option.  They can showcase their logo’s colors and not have to skimp on what they really want because of a price issue.

Embroidered garments are an excellent and attractive option to display your brand, colors and logo.  This option rather than screen printing is a way to add value to clothing and a variety of other promo items.  Plus, embroidered items last longer, holding up better during both washes and normal wear and tear.

In our next issue, we will discuss the artwork including types of artwork, stitch Count, and digitizing.

Performance Wear

Performance apparel is one of the fastest growing sectors of today’s garment industry.

What is performance apparel?

These are garments that perform with a purpose.  They help athletes and active people keep cool, comfortable, and dry through managing moisture.

Polyester fabric has become the fabric of choice by many of the manufactures as it can be engineered to wick moisture away from the body.  In its simplest form, Polyester is plastic.   The same material used in making beverage bottles.

So how do you embellish plastic?

Screen printing is one option.  But when you place ink on a water wicking shirt you terminate the breathability of the garment.  All of the sudden, you’re drenched in sweat!

Embroidery is a common choice by the corporate community.  They are looking for style, fashion, and notoriety.  The problem with embroidery can be the puckering effect.  Many embroiders treat polyester the same as cotton and are not making the necessary changes to their sewing process.

A relatively new alternative is laser etching.  Laser etching uses a light beam to peel back microscopic layers of the fabric to create a permanent toned-down marking.  Some of our clients like to refer to it as a tattoo effect.   The water wicking stays intact; now you are wearing cool and innovative clothing without the billboard effect.

View our video Embroidery VS. Laser Etching