Performance apparel is one of the fastest growing sectors of today’s garment industry.
What is performance apparel?
These are garments that perform with a purpose. They help athletes and active people keep cool, comfortable, and dry through managing moisture.
Polyester fabric has become the fabric of choice by many of the manufactures as it can be engineered to wick moisture away from the body. In its simplest form, Polyester is plastic. The same material used in making beverage bottles.
So how do you embellish plastic?
Screen printing is one option. But when you place ink on a water wicking shirt you terminate the breathability of the garment. All of the sudden, you’re drenched in sweat!
Embroidery is a common choice by the corporate community. They are looking for style, fashion, and notoriety. The problem with embroidery can be the puckering effect. Many embroiders treat polyester the same as cotton and are not making the necessary changes to their sewing process.
A relatively new alternative is laser etching. Laser etching uses a light beam to peel back microscopic layers of the fabric to create a permanent toned-down marking. Some of our clients like to refer to it as a tattoo effect. The water wicking stays intact; now you are wearing cool and innovative clothing without the billboard effect.
View our video Embroidery VS. Laser Etching